About This Project

Social Media Marketing Book

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka “The Social Media & Marketing Scientist,” shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. This book will take you beyond the jargon to social media marketing mastery.

Autore: Dan Zarrella – Editore: O’Reilly Media 2009