Dal 2002 l'eMetrics Summit, evento organizzato da Jim Sterne uno dei padri della Web Analytics, ha fornito ai professionisti eMetrics Summit 2008del marketing pratiche e tattiche sull'uso dei dati per ottimizzare il marketing divenendo l'evento cult nel mondo. L'eMetrics Summit è una comunità di professionisti del marketing online, che condivide modi unici per raccogliere dati e applicarli alle strategie di marketing online.
Gli autorevoli oratori espongono le tecniche che utilizzano quotidianamente per il loro lavoro più che pontificare sui loro successi e su quanto sarà meraviglioso il futuro, trasmettendo ai partecipanti le cose importanti da sapere per ottenere risultati.

L'eMetrics Summit si svolge annualmente in diverse parti del mondo e ospita i principali esperti di settori per condividere tecniche e segreti.

 

eMetrics Marketing Optimization Summit

Advertising Analysis - Behavioral Targeting - Business Implementation - Campaign Optimization - Competitive Analysis - Customer Experience - Integrated Marketing - Multi-Channel Marketing Metrics - Pay Per Click Performance - Public Sector Metrics - Search Optimization Analytics - Social Media Measurement - Statistical Analysis - Web 2.0 Optimization - Website Optimization.


Session Tracks

Acquisition: Appraising Online Advertising - Assessing Search Marketing - Measuring Mobile Marketing
eMetrics Marketing Optimization Summit 2008Conversion: Monetizing Online Behavior - Mechanizing Merchandizing - Making Marketing a Continuous Experiment
Retention: Measuring the Success of Government Websites - Optimizing Lead Generation Programs - Building Customer Loyalty
Social Media Metrics: Hearing and Acting on the Voice of the Customer - Making the Most of Social Media - Practicing PR in a Web 2.0 World
The Data Driven Organization: Managing a Data Driven Organization - Optimizing Online and Offline Marketing - Merging a Myriad of Marketing Metrics

 

Secrets and Best Practices

Optimize Marketing Value - Optimize Awareness - Optimize Acquisition - Optimize Persuasion - Optimize Retention - Optimize Loyalty
Optimize Satisfaction - Optimize your value to your company


Workshops

WAA Base Camp - Introduction to Web Analytics - Website Optimization
Buying and Selling: Online advertising landscape and insights from the world’s premier trainer
Identifying the Major Trends of Marketing Optimization: Forward looking presentations, forward thinking group discussions
Predicting Customer Behavior: Predictive analytics made useful, practical and valuable
Landing Page Testing
Developing Your Action Plan
Conversion University presented by Google Analytics